"BEING FANS OF ROCK AND ROLL IT WAS INEVITABLE THAT PROUDRACE TOOK INSPIRATION FROM THEIR FAVOURITE ROCK LEGENDS. FROM AXL ROSE TO KURT COBAIN TO SID VICIOUS. FASCINATED WITH THEIR FASHION STATEMENTS, PROUDRACE WAS INSPIRED TO CREATE PIECES THAT WILL TRANSLATE INTO THE LABEL'S DISTINCT AESTHETIC. IT IS ALSO AN HOMAGE TO THE WOMEN IN THESE ROCKSTARS' LIVES, THEIR COOL VIBE AND ICONIC STATUS THAT ADMIRERS OFTEN TRY TO EMULATE. A COLOR PALLETE COMPOSED OF NUDES AND GREYS, PROUDRACE AIMED TO PRODUCE THIS COHESIVE AND CONTEMPORAR COLLECTION FOR AUTUMN-WINTER 2011."
via Kingdom of Style
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